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Autoresponder Courses: The
Automated Marketing Tool
by Shelley Lowery
Autoresponders, also known as mailbots, automatic email
and email on demand were derived from the very popular fax on demand and
designed to automatically respond to any email message it receives with an
automatic response. |
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Autoresponder programs vary from software
set up to run with your desktop email program and automatically answer
your incoming email to a script that runs on your server. The script may
run a Web-based autoresponder system that utilizes a web page form, or it
may run with your pop email account on your server. It is programmed to
automatically send out a predetermined message when a message is received
to a specified script address or email address.
In addition to the standard autoresponder systems, there
are also autoresponders that can send an unlimited amount of follow-up
messages. These follow up messages can be set up to automatically be sent
out at predetermined intervals. In other words, you can set up your
autoresponder to automatically send out a new message each day for as many
days as you would like.
This powerful technology is currently being used by some
of the top online marketers to reach thousands of potential customers. As
you may know, it may take up to seven contacts with a potential customer
before closing a sale. By setting up an autoresponder and offering a free
autoresponder course, you can completely automate a portion of your
marketing efforts.
Creating A Course
The first step in creating an autoresponder course is to
decide upon a subject. Your course should focus on a subject in which you
have a great deal of knowledge and target your potential customers.
Once you have selected your subject, you'll need to make
a list of topics. Each topic will represent one lesson. If you have five
topics, then you can offer your visitors a free 5-day course. If you have
ten topics, then you can offer your visitors a free 10-day course and so
on. |
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Separate each of your topics into course
lessons. Your first lesson should welcome your subscriber to your course
and explain a little bit about what they are going to learn, followed by
the first lesson. The key to creating a successful autoresponder course is
to provide quality information that will be of interest to your target
audience. Each daily topic must contain valuable information or your
reader may decide to unsubscribe. In addition, make sure you include
information in regard to your course such as the lesson number, lesson
title, information about your products or services and highlights of the
next lesson. Your course should identify a problem, provide advice in
regard to solving the problem and provide the solution with your products
or services. Keep in mind, your course should not be written like a sales
letter. It must provide quality information written to teach and inform.
Setting Up Your Course
After you've written your course, you'll need to
transfer your text into an autoresponder. You can find free follow-up
autoresponders here:
http://www.getresponse.com/
http://www.fastfacts.net/
Sign up for a follow-up autoresponder and follow their
instructions in regard to setting it up. Once you've gotten your
autoresponder set up, your final step will be to place your course
information on your web site. This will include a description of your
course and a mailto link to your autoresponder. By offering your visitors
a free autoresponder course, you are not only providing them with a great
service, but you are also automating a portion of your marketing efforts.
This form of free advertising can increase your sales considerably. |
About the Author:
Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to
Professional Web Site Design & Development.
Subscribe to Syndicator Etips & receive articles just like this in
your email. syndicator-subscribe@egroups.com
http://www.web-source.net |
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